Is a town on the island of Pag. Situated in the bay of the north part of the island, in Lika-Senj County. It has excellent transport links with the mainland. Novalja is a famous tourist center and a major port. Includes ten villages: Gajac, Caska, Kustici, Metajana, Lun, Novalja, Potocnica, Old Novalja, Vidalici, Zubovici. Novalja has beautiful sand beaches and its beauty lies in the small hidden coves and clean, clear water. Known for its tradition of old wine and cheese. Ideal for families with children, it has many cafes, shops and restaurants. Novalja offers a wide selection of accommodation such as: hotels, apartments, rooms and campsites. Young people also have a variety of entertainment during the day and night on the most beautiful beach in the Adriatic, Zrce. City museum is one of the mos interesting cultural institutions in Novalja, because the museum is located inside the entrance to the underground water supply that was built in ancient times, in the firs century BC. The entire underground aqueduct was built by human hands in stone.