New Croatian Travel Label is officially presented, an important item for tourism and in establishing Croatia as a safe and desirable destination for all travellers – campaign Stay safe in Croatia where safety and health come first.
Due to good epidemiological conditions, Croatia was recognized as a safe destination last year, which it will continue to work on in 2021. In addition to the already well-known World Travel and Tourism Council (WTTC) label Safe Travels, a national label named 'Safe Stay in Croatia' was created. The Safe Stay in Croatia label is awarded free of charge to stakeholders from the Croatian tourism sector and others who are part of the travel chain, such as carriers, airports, stations, nautical ports, and marinas to continue adhering to epidemiological measures. With the prescribed protocols, we have covered more than 200,000 caterers and service providers in tourism.
It is a web platform through which all those interested can find information about what Safe stay in Croatia represents, download security labels and leave their impressions. It will be possible to search all stakeholders in the tourism sector with the Safe stay in Croatia label, find relevant information on health and safety protocols in 7 basic and 25 subcategories, but also find information on how to act in case of suspicion of COVID-19. Users will have the opportunity to leave their impressions through the form on the website too. There is also a QR code on the label through which tourists can get various information about a particular facility or destination. The portal has been translated into 8 languages, there is also a map of Croatia with the epidemiological situation by region, which will be updated every 14 days.
In addition to the promotional part, which refers to the positioning of Croatia as a well-prepared and safe tourist destination, this campaign has an educational character because it wants to introduce its guests to protocol and epidemiological measures implemented at all levels of tourism to ensure safe and comfortable stay in Croatia.
The application of safety and health protocols, as well as the vaccination of tourism workers, will certainly be an important element of Croatia's perception as a safe destination.