Employer branding is a topic that more and more organizations and companies have been turning to lately with the aim of building a corporate image and strengthening the strategy of attracting and retaining employees.
Employers are increasingly positioning themselves on the Croatian labor market with targeted campaigns, and CareerCentar, a domestic digital platform for efficient implementation of the employment process, has recognized the value of such projects and launched the Croatia's Best Employer Brand Awards.
Precisely one of the most important elements of successful employer branding activities is the alignment of promised and realistic work experience, because that is what makes a brand experience successful.
Croatia's Best Employer Brand Awards is in a virtual edition this year.
Croatia's Best Employer Brand Awards for as many as 27 categories divided by campaign type, company size and business sector.
Participating and winning awards for employer brand management is much more important than the award. The award is a confirmation of all the efforts that the employer is making to improve the work experience and job satisfaction of its current and future employees. The employer brand management award directly affects the visibility of an individual organization in the employment market and further sets it apart from the competition.
CareerCentar awarded prizes to the best in a virtual event . The most awarded company this year is Atlantic Grupa, which also won the main award last year. Among the 6 awards won, she also won the Grand Prix for the overall victory. A1 Croatia, Infobip, Iskon Internet, Hrvatski Telekom, Coca-Cola HBC Croatia, BE-terna, INA Group, Kaufland Croatia, EY, Njuškalo, Ciklopea are companies that deservedly received awards in various categories.