A beautiful waterfront and promenade stretching along the entire place. In the summer, there are fishing nights with live music, various concerts with local wine and fresh fish. Since there are 3 fishing companies in the place, fresh catch is available, and in the restaurants you will find a variety of seafood specialties. Also offered are shellfish, peach lamb, prosciutto, Pag cheese. Riva is also where all the important events are held throughout the year. Just here is the start and goal of the traditional treking race Life on Mars.