The Square Hrvatskog narodnog preporoda has been in the center of Jelsa since the 16th century. On its west side there is a source of drinking water that has served the population since ancient times. The center of the square is dominated by a fountain built in 1934.
Every year, the biggest religious event which is form 2009. on World Intangible Cultural Heritage List by UNESCO the traditional "Following the Cross" procession has been held for more than 500 years.
The procession is moving from six Hvar towns and parish churches at the same time: Jelsa, Pitve, Vrisnik, Svirča, Vrbanja and Vrboska and attracts many believers also outside the island of Hvar.At the end of the procession, a Jelsian cross-bearer crosses a cross over the local market, which makes the procession in Jelsa special.
In the summer months, this square is the center of all popular events.